Terms and conditions

These terms apply to the marketing system supplied by The Lead Kit Ltd, registered in England and Wales under company number 15372841, with its registered office at 109 Cartland Road, Stirchley, Birmingham, England, B30 2SB. In these terms "we" and "us" mean The Lead Kit Ltd, and "you" means the business we are supplying.

Our service is supplied to businesses for business purposes, so the rights that apply to consumers do not apply here. An agreement starts when you complete checkout and set up payment, and continues until either of us cancels it.

• A professional website, built and looked after for you.
• Hosting, maintenance and ongoing website updates.
• Automated Google review requests and a review reactivation campaign.
• Missed-call text-back.
• Customer follow-up campaigns and SMS automations.
• A lead management app.
• Ongoing support.

We set your website and Google Business Profile up with strong SEO foundations. Ongoing monthly SEO work is not part of the subscription and can be quoted separately. Anything else outside the list above is an additional service, agreed and priced before we start it.

We aim to have most businesses up and running within a couple of weeks, depending on what is already in place. That is a realistic expectation rather than a guaranteed date, because it depends partly on how quickly we receive what we need from you.

We need you to:

• Give us the business details, services, photographs and branding we ask for, and confirm they are accurate.
• Give us the access we need to your domain, Google Business Profile and any other accounts your system connects to.
• Tell us promptly if anything changes, such as your phone number, service areas or opening hours.

You are responsible for the accuracy of what you give us, and for making sure you have the right to use it. We will not publish reviews, ratings, prices, guarantees, credentials, accreditations or claims about your business that you have not confirmed.

The subscription is charged monthly in advance at the price agreed when you sign up and shown at checkout. Payment is collected by Bacs Direct Debit through our payment processor, Stripe. Payment by card is available as an alternative on request.

Stripe issues your Direct Debit mandate and the advance notice of each collection. The first collection on a new mandate takes around seven business days to confirm, and later collections take around four, so the first payment appears on your statement about a week after you sign up. This is normal for Direct Debit and does not delay your setup.

Collection is on or around the same date each month, set by the date you signed up. Because Stripe collects the payment on our behalf, your bank statement may show Stripe rather than our name, so it is worth knowing that before the first one lands. Your Direct Debit instruction names The Lead Kit Ltd, and card payments show as THE LEAD KIT.

Prices may change, and we will give you at least one month's written notice before a change takes effect, so you can cancel first if you would rather not continue.

If a collection fails we will retry it and contact you. If payment remains outstanding we may suspend the service, including taking your website offline and pausing your automations, until the account is brought up to date. We will tell you before we do this.

Nothing in these terms affects your rights under the Direct Debit Guarantee. Where a payment is reclaimed under the Guarantee but the service for that period was properly supplied under this agreement, the amount remains owed to us and we may recover it as a debt.

The subscription is monthly and rolling, with no minimum term. You can cancel at any time by emailing us at hello@theleadkit.co.uk. We ask for 30 days' notice. Your cancellation takes effect at the end of the paid month in which the notice period ends, and we do not refund part months.

We would rather you stayed because the system is worth it, not because you are tied in. Organic lead generation takes time to build momentum, so a few months is worth giving it, but that is a recommendation and not an obligation.

We may cancel by giving you 30 days' written notice, or immediately if you seriously breach these terms, if payment remains unpaid after we have contacted you, or if we are asked to publish something misleading or unlawful.

When the agreement ends we cancel your Direct Debit mandate, stop your automations and take the website offline. The website, its design and the systems behind it remain ours during the subscription and are licensed to you for as long as it runs.

If you would like to keep the website, you can buy it for £500 and take it elsewhere. Your own material stays yours throughout: your domain name, your logo, your photographs, your written content, your Google Business Profile and your customer records. We will hand those back or transfer them to you on request, and we will not hold them to encourage you to stay.

We build the system that puts you in front of customers, captures enquiries and follows them up. We cannot guarantee a number of leads, enquiries, calls, reviews, rankings or sales, because those depend on your trade, your market, demand, your prices and how you respond to the work that comes in.

Anything we say about likely outcomes or timescales is an honest expectation based on experience, not a promise.

We set your website up with a privacy policy and terms and conditions built from a general template for trades businesses. It covers the ground most trades need and saves you starting from a blank page, which is why it is included rather than left to you.

It is a starting point, not legal advice, and we are not solicitors. Your guarantees, insurance, deposits, call-out charges and the way you actually work are things only you know. You are responsible for reading those pages, telling us anything that does not match how you operate, and keeping them accurate as your business changes. If they matter to you, have a solicitor review them.

Your business remains responsible for its own compliance with the law, including consumer, data protection and marketing rules. We will make any changes you ask for, but we cannot confirm that your pages are legally sufficient for your business, and we are not liable if they turn out not to be.

Parts of the system depend on platforms we do not control, including Google, Meta and WhatsApp, our CRM and messaging provider, telephone networks and hosting providers. Those platforms set their own rules and can change, restrict or suspend their services, including message templates, business profiles and phone number registrations.

We will work around such changes wherever we reasonably can, but we are not responsible for a platform's own decisions or outages. You agree to follow the rules of any platform your system connects to.

The system sends messages to your customers in your name, including missed-call text-back, review requests and follow-ups. You are responsible for the messages sent from your business, and for having a proper basis to contact the people on your list under the applicable marketing and privacy rules.

We will not upload or message a list you cannot show a proper basis for, and we may refuse or stop a campaign that we believe breaks those rules or a platform's terms.

You confirm that any contact list you give us was collected lawfully and that you may market to the people on it. If we are fined, claimed against or put to cost because a list you supplied, or a message you asked us to send, did not have a proper basis, you will cover us for that. This is the one thing in these terms we cannot carry for you, because only you know where your customer list came from.

Where we handle personal information about your customers and enquirers through your website, forms, messaging and CRM, you are the controller of that information and we act as your processor. We use it only to provide and support the service and on your instructions, and we do not use it for our own marketing or sell it.

How we handle personal information, including who our suppliers are and the rights available, is set out in our privacy policy. The section below sets out the formal terms on which we do that.

This section is the written agreement required by Article 28 of the UK GDPR. It applies whenever we handle personal information about your customers and enquirers on your behalf, and it runs for as long as your subscription does.

What we do with it, and why. We collect enquiries, keep contact records, send calls, texts, emails and WhatsApp messages in your name, and report on the results. We do that for one purpose: providing and supporting the service described in these terms.

What it covers. The information is:

• Names, phone numbers, email addresses, postcodes and addresses.
• Enquiry and job details, message and call history, and review feedback.
• Marketing preferences, including anyone who has opted out.

It is about your customers, your past customers, and people who enquire about your services.

What we commit to. We will:

• Handle it only on your instructions, which these terms form part of, unless the law requires otherwise. If we think an instruction breaks data protection law, we will tell you rather than simply carry it out.
• Make sure anyone handling it for us is under a duty of confidentiality.
• Keep it secure with measures appropriate to the risk, including access controls, encryption in transit, and limiting access to those who need it.
• Help you if one of your customers asks to see their information, have it corrected or deleted, or objects to marketing.
• Help you meet your own duties on security, breach reporting and impact assessments.
• Tell you without undue delay if we become aware of a breach affecting your information.
• Return or delete it when the agreement ends, as you choose, unless the law requires us to keep a copy.
• Give you the information you reasonably need to check we are doing all of this, and allow an audit or inspection on reasonable notice.

Our suppliers. You agree that we may use the suppliers listed in our privacy policy to deliver the service. Each is bound to protect the information to a standard no lower than this section sets. If we add or change a supplier that handles your customers' information, we will update that list. You can object, and if we cannot resolve it between us you can cancel.

Information held outside the UK. Some suppliers process information outside the UK. Where they do, we make sure a transfer mechanism recognised by UK law is in place.

We will supply the service with reasonable care and skill. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, our total liability to you in any twelve month period is limited to the fees you paid us in that period, and we are not liable for loss of profit, loss of business, loss of anticipated savings, lost enquiries or other indirect or consequential loss.

We may update these terms as the service develops. If a change materially affects you we will tell you before it takes effect, and you can cancel if you would rather not accept it. The current version is always on this page, with the date it was last updated shown at the top.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If any part of these terms turns out to be unenforceable, the rest continues to apply.

Questions about any of this can go to hello@theleadkit.co.uk.